Generative vs. Evaluative Research: What's the Difference and Why Do We Need Each? | UserTesting Blog

Types of UX Research | Caktus Group

<aside> đź’ˇ What needs exist for a solution to address? What's the problem space? What's the status of each touchpoint in a person's experience of a specific situation we're interested in?


What is generative research?

Why is it valuable?