<aside> 🍷 When you need an idea, start with research For the most part this playbook assumes someone has come to you with a solution idea. Sometimes, though, when you're lucky, you'll get the opportunity to start with a blank slate. You could write a book on finding the problem but here are some important techniques to get you started. Once you understand the true needs, ideas will flow like wine at a wedding.

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• Get out into the field and employ need finding techniques!
• Convert your findings into Jobs to be Done by asking the right questions
• Make sure you're on the right track by Validating the Problem