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Retailers are facing stiff competition from fast-changing innovators, as Amazon, Alibaba and other e-commerce giants transform into marketplaces that seek to own the whole customer experience – from shopping to buying, payment to fulfillment. The only way to compete is by giving customers what they desire, fast. That means that retailers must keep up with shorter product life cycles, as well as new shopping and buying methods.

I am sure this is where your retail SAAS solution comes in.

Retailers are adapting especially now during Covid-19. They are looking for ways to grow by integrating and gradually switching to SAAS solutions to reduce operation infrastructure costs, improve security, provide real-time access to inventory and provide a seamless user experience.

Now, it's just your job to get in front of them and pitch your solution. And, here's how you can do it through cold emails and Linkedin - but with a special twist.

In this post I will go through 3 Outbound Lead Generation Strategies you can use for your Retail Saas Solution. But first a little bit about cold outreach...

Golden Rules of B2B Cold Outreach

When Anand Sanwal, CEO, and co-founder of CB Insights, analyzed 147 cold emails he’d received from automated campaigns, he found that:

If you’ve ever received a cold email or a Linkedin pitch, you can probably identify with at least one of the above problems.

The key to creating a successful campaign — one that generates leads and builds new relationships — is crafting the right message for the right audience.