in order to know where to start, the first logical thing to do is to see where others stand. Conducting Preliminary market research Competitor analysis would be the best approach to list the features that need to be added.
in Egypt we have 3 current super apps
| Feature | MNT-Halan | My Fawry | Yalla Super App |
|---|---|---|---|
| Wallet/topups | Available | Not available | Available |
| Accept e-payments | Not available | Available | Available |
| Pay your suppliers | Not available | Available | Available |
| Send payment links | Not available | Available | Available |
| Card | Not available(soon) | Not available | Available |
| Bill Payment | Available | Available | Available |
| Person to Person | Available | Not available | Not available |
| Finance | Available(for Consumer) | Not available | Not available |
| Loyalty system | Not available | Not available | Available |
| Analytics | Not available | Available | Available |
| Retailer Marketplace | Available(for consumers) | Available | Not available |
| BNPL | Only for consumer | Not available | Not available |
After looking into local/regional competitors, here’s the list of features that will help building Geidea’s Super App
So this is the core features that will help our product survive in the marketing
but in order to take the extra mile , we need to find what would be our Value proposition . by validating these findings with actual users to look if we missed anything
I have created a survey to get more feedback from users, the research was conducted mainly on (restaurants, Small Stalls, Super Markets,E-commerce)
Survey Link: https://forms.gle/e4wLgTkx6EekPaZd7