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Geenees is a social gifting platform, facilitating connections between donors, non-profits, and corporations to provide assistance to families. Donors can fulfill family wishes, fostering immediate impact and support.
Donors during the pandemic sought more meaningful ways to engage with and support families in need, beyond monetary contributions. However, existing online platforms primarily focused on financial donations, limiting opportunities for deeper involvement. Local organizations faced challenges in effectively delivering aid due to in-person restrictions, creating a gap in how donors and organizations could connect and collaborate.
In the user research, I interviewed 10 candidates in the millennial age demographic who qualify as potential donors. Through user interviews, I was able to guide our discussion to find out the barriers for donating. After conducting the interviews, I discovered common themes of disjointed trust with organizations, not wanting to donate a monetary value, and having a static experience when donating. Our research also allowed our team to craft a persona to guide us through the design process.
The user flow was key to developing wireframes that shaped the overall experience. We explored different approaches, from gamification to traditional B2C workflows, in an iterative process. Our approach started by looking at familiar experiences for our target audience, using established design patterns to guide the layout. Above all, we prioritized simplicity, efficiency, and ease of use, ensuring the user flow created a smooth and intuitive journey.
After finalizing the user flows, I created wireframes that would guide users through the platform's experience. The platform's architecture prioritized highlighting the filtering functionality, presenting families and organizations prominently, all while maintaining a consistent and compelling brand message.