Goal: Create a Hype video script for Chingari app’s mining program
Approach: The video has been created keeping the web2 and web3 public in mind. Which meant, less jargon and more about the results.
MVP: To give a feel of what the video will ‘sound-like’, I have created a quick audio version of it too. Download the file to listen.
Gari Hype-Video Script MVP.mp3
Additional Info: In the Hall of the Mountain King by Edvard Grieg used as background music.
Script
| Script | Visuals |
|---|---|
| Everyday we spend hours on social media. | |
| Just | |
| Creating scrolling Liking Sharing | |
| Creating Scrolling Liking Sharing | |
| Creating Scrolling Liking Sharing | Show an animated teenager on a phone scrolling. In bus, on phone. In college, on phone. Sun rises from one end and sets. Screen goes dark. Teenager is in bed, on phone. |
| Likes fly across the screen. | |
| Share buttons go from one ear through to another | |
| What if it was | |
| Creating Scrolling Liking Sharing and Earning? | Words ‘Creating’, ‘Liking’, ‘Sharing’ appear on screen. A giant eraser wipes them out. A pen writes the word ‘Earning’ |
| Welcome to Chingari. Join a 130million+ community which is making content in 15 languages to create videos, watch videos and get paid. | Chingari Logo. Stick figures pop up. Slowly at first, then they cover the screen.. Followed by dollars raining from the top of the screen |
| Watch videos. Earn badges. Badges = GARI tokens. And Gari tokens = money in your wallet | Image of same teenager watching video. Arrow towards representative image of badge. Arrow pointing towards Gari wallet (in physical form). Arrow pointing to Dollar signs. The word Mining Process flashes in the background. |
| What does that mean? | |
| You create a video? YOU GET PAID | |
| Someone watches the video? YOU GET PAID | |
| They like the video? YOU GET PAID | |
| They share the video? YOU GET PAID | |
| The follow you because of the video? YOU GET PAID | Image of teenager making video. Facing camera. Followed by Super of ‘You get Paid’ |
| Super - Like = $$ - Followed by Super of ‘You get Paid’ | |
| Super - Share =$$ - Followed by Super of ‘You get Paid’ | |
| Super - Follow button = $$- Followed by Super of ‘You get Paid’ | |
| But what about the one watching | |
| The more you watch - the more you earn | |
| The more you share- the more you earn | |
| The more you like/comment/and follow - the more you earn | |
| Just login daily and you earn | Image of teenager scrolling. |
| Super - Like = $$ - Followed by super of ‘You get earn’ | |
| Super - Share =$$ - Followed by super of ‘You get earn’ | |
| Super - Follow button = $$- Followed by super of ‘You earn’ | |
| Forget consuming. Start earning. | |
| Headover to Chingari AND start your creator journey.. and get paid | Chingari logo, front and centre. |
| Followed by super - Get Paid |