PAGE 1: Gallery Homepage

[x] Can I tell what this page is about within 5 seconds?
[x] Does it have a clear primary goal or CTA (e.g. donate, learn, sign up)?
[ ] Is the user journey supported (i.e. what should the visitor do next)?
- Gallery order is confusing: goes from modern gallery to classic history gallery and then gallery through different time periods
- User is made to think that main history gallery would contain the other periodised photographs
[x] Does this page match the user’s likely intent?

[x] Is it easy to get to and from this page using the main navigation?
[ ] Is the page layout logical and scannable?
- See above
- Has illogical gallery order
[x] Are headings clear and used in a proper hierarchy (H1 → H2 → H3)?
[ ] Are important elements (e.g. CTA buttons) visible without scrolling?
- CTAs embedded within blocks

[ ] Is the content relevant, accurate, and up to date?
- No references included
- User forced to trust accuracy
[ ] Is the tone consistent with the brand's voice?
- Tone could be improved to be more professional
- Could use words such as ‘rich’ instead of ‘exciting’ and subtract the exclamation point
[x] Are there unnecessary jargon or complex terms that could be simplified?
[x] Are key messages or value propositions highlighted clearly?