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đź’ˇ Key Considerations:
- Resistance Factors: Be prepared to address concerns from sectors sensitive about client data, such as police and children’s data.
- High-Potential Criteria:Â Focus on clients with a critical need for reputation management, adequate budget, and quick decision-making timelines.
- Pivot Points:Â Evaluate lead responses and interactions continuously. If no significant interest is shown by the end of Week 2, pivot to a more aggressive outreach strategy or consider additional market segments.
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Key Artefacts
Client Segmentation
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Week-by-Week Milestones:
Week 1: Revisiting Old Clients & Warming Up Leads
- Objective:Â Identify and engage with previous clients or leads.
- Activities:
- Review previous client interactions.
- Reach out to old clients and warm up leads.
- Develop a metric for identifying high-potential clients.
Week 2: Identifying High-Potential Clients & Initial Outreach
- Objective:Â Prioritize leads and begin outreach to new potential clients.
- Activities:
- Segment leads into high-potential and low-potential.
- Prepare personalized outreach materials.
- Initiate contact with high-potential clients.
Week 3: Detailed Client Presentations & Negotiations
- Objective:Â Present solutions and negotiate terms.
- Activities:
- Schedule and conduct detailed presentations.
- Follow up on presentations.
- Begin negotiations with interested clients.
Week 4: Closing Deals & Refining Strategy
- Objective:Â Secure initial contracts and refine the strategy based on feedback.
- Activities:
- Close deals with interested clients.
- Collect feedback and refine the sales strategy.
- Plan for the next phase of client acquisition or pivot if necessary.
Day-by-Day Breakdowns
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🚨 Another reminder to remember…
- Resistance Factors: Be prepared to address concerns from sectors sensitive about client data, such as police and children’s data.
- High-Potential Criteria:Â Focus on clients with a critical need for reputation management, adequate budget, and quick decision-making timelines.
- Pivot Points:Â Evaluate lead responses and interactions continuously. If no significant interest is shown by the end of Week 2, pivot to a more aggressive outreach strategy or consider additional market segments.
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