<aside> 💡 Key Considerations:

• Resistance Factors: Be prepared to address concerns from sectors sensitive about client data, such as police and children’s data.
• High-Potential Criteria: Focus on clients with a critical need for reputation management, adequate budget, and quick decision-making timelines.
• Pivot Points: Evaluate lead responses and interactions continuously. If no significant interest is shown by the end of Week 2, pivot to a more aggressive outreach strategy or consider additional market segments. </aside>

<aside> 📎

Key Artefacts

Client Segmentation

</aside>

Week-by-Week Milestones:

Week 1: Revisiting Old Clients & Warming Up Leads

• Objective: Identify and engage with previous clients or leads.
• Activities:
  • Review previous client interactions.
  • Reach out to old clients and warm up leads.
  • Develop a metric for identifying high-potential clients.

Week 2: Identifying High-Potential Clients & Initial Outreach

• Objective: Prioritize leads and begin outreach to new potential clients.
• Activities:
  • Segment leads into high-potential and low-potential.
  • Prepare personalized outreach materials.
  • Initiate contact with high-potential clients.

Week 3: Detailed Client Presentations & Negotiations

• Objective: Present solutions and negotiate terms.
• Activities:
  • Schedule and conduct detailed presentations.
  • Follow up on presentations.
  • Begin negotiations with interested clients.

Week 4: Closing Deals & Refining Strategy

• Objective: Secure initial contracts and refine the strategy based on feedback.
• Activities:
  • Close deals with interested clients.
  • Collect feedback and refine the sales strategy.
  • Plan for the next phase of client acquisition or pivot if necessary.

Day-by-Day Breakdowns

<aside> 🚨 Another reminder to remember…

• Resistance Factors: Be prepared to address concerns from sectors sensitive about client data, such as police and children’s data.
• High-Potential Criteria: Focus on clients with a critical need for reputation management, adequate budget, and quick decision-making timelines.
• Pivot Points: Evaluate lead responses and interactions continuously. If no significant interest is shown by the end of Week 2, pivot to a more aggressive outreach strategy or consider additional market segments. </aside>