GEO is an AI Search visibility analytics platform built for brands. As consumers increasingly rely on generative AI — ChatGPT, Doubao, DeepSeek, Kimi, Qwen, Tencent Hunyuan, and others — to research products and brands, traditional SEO is no longer enough to measure your real presence in the consumer's decision journey.
GEO simulates real user queries across generative AI models, quantifies how your brand performs in AI-generated answers, and turns the findings into concrete optimization actions.
GEO helps you answer:
Two concept sets recur throughout this manual. Skim them before going further.
GEO decomposes AI Search performance into five independent dimensions. They roll up into the AI Search Score.
| Dimension | What it measures |
|---|---|
| Presence | Whether the brand appears in AI search responses to relevant questions. |
| Ranking | How prominently the brand appears relative to competitors (first pick / runner-up / not mentioned). |
| Perception | What words, attributes, and associations AI uses to describe the brand. |
| Persuasion | Whether AI actively recommends the brand vs. just mentions it neutrally — a large commercial gap. |
| Consistency | How evenly the brand performs across different AI models. |
GEO models the five most common purchase-decision scenarios users bring to AI, and scores each one separately.
| Tag | Prompt theme | Description |
|---|---|---|
| Issue | "What works for my issue?" | Users select products around a specific issue or desired outcome (acne / anti-aging / whitening / fragrance retention). |
| Moment | "What should I use right now?" | Users select for a specific moment, environment, or occasion (commute / date night / season change / festival gift / post-procedure). |
| Formulation | "Is this formulation trustworthy?" | Users select based on the safety or trustworthiness of ingredients, raw materials, or technology (sensitive-skin safe / pregnancy safe / FDA-approved). |
| Comparison | "Which brand should I choose?" | Cross-brand comparison (domestic vs imported / mainstream vs niche / local vs international). |
| Fit | "What's right for someone like me?" | Audience-fit queries based on identity, lifestyle, or community (student / office worker / mature / men / Gen Z). |
ℹ️ About AI Search Score AI Search Score is a 0–100 composite calculated from the five dimensions (Presence / Ranking / Perception / Persuasion / Consistency). Higher is better. Each scenario also has its own AI Search Score, computed using only that scenario's prompts.