If you’re using Email Marketing but neglecting SMS you’re falling behind

Before I start the guide, if you’re an ecom brand owner and want us to handle your Email + SMS marketing then talk with me here: https://calendly.com/nestemailmarketing/ac?month=2023-04

Step 1: Building your SMS list

There are a few ways you can build your SMS list:

1. Popups on your website
2. Gamified signup boxes (spin the wheel, etc)
3. Promoting a landing page for your SMS sign ups on social media
4. Promoting your SMS list to your email subscribers

All of these are pretty simple and self-explanatory

As with email, I recommend using some sort of offer to convince people to join your list. For example, free shipping on their next order, early access to product drops or a certain % off

If you are promoting your SMS list in your email, make the whole email about just that - don’t just have a ‘join our sms list’ button at the end of your normal emails

Having 1 clear CTA in emails performs a lot better than having multiple CTAs, an SMS button, social media buttons, etc