Why you need Email Marketing


Email Marketing, if done properly, will be able to generate you an extra 30-40% in monthly revenue with higher margins than paid ads

As well as this → you can turn one-time customers into lifelong loyal fans with good Email Marketing content and offers. Whereas you would’ve never had this chance before if you didn’t collect their email address

If you follow what I suggest in this guide, you can expect results like this 👇

Screenshot 2024-04-16 at 11.27.54.png

Email Setup


Get a business email address with the same domain as your website. So for example, mine would be umar@nestmarketing.co

You need to make sure the email is setup properly with DKIM and SPF records set up. This is so your emails don’t get sent to spam automatically. I won’t get into too much here, but here’s a video that explains it more:

https://youtu.be/m7Q-gbuxzB4?si=ZcYpIpE-LvFTPHWn

Then you need to choose a platform to send emails from. The 3 best are Klaviyo, Omnisend and SendLane - my personal favorite is Klaviyo.

Bonus tip: