Grow Fueler's registered user base from 85,000 to 100,000 in 30 days through a sequenced campaign that starts with the existing community, builds social proof, then amplifies with influencer content in that exact order.
| 15,000 New users needed | 500/day Daily signup target | ₹0 week 1 Zero paid spend to start | 30 days Total execution window | | --- | --- | --- | --- |
85,000 people have built portfolios on Fueler. Most of them still send resumes when they apply for jobs. That gap between what users have built and what they actually show recruiters is the problem this campaign exists to close.
The 30-Day Blueprint to 100K Users. This is a single, hyper-targeted, multi-phase growth funnel engineered to scale Fueler from 85K to 100K users in 30 days. Instead of running isolated, resource-heavy marketing experiments, this plan relies on sequential compounding loops: Reactivate ➔ Acquire ➔ Viral Loop.
TARGET AUDIENCE:
Two concentric rings. The inner ring is already on Fueler. The outer ring needs to see someone they trust endorse it.
The dormant Fueler user
Signed up, built a half-finished portfolio, hasn't logged in for 30+ days. College student or early professional, 19–26. Has done real work but doesn't know how to show it. Placement anxiety is high.
Tier-2 & Tier-3 college tech students, freelance UI/UX designers, and aspiring growth marketers who lack elite corporate pedigree but possess high-quality practical skills.
The uninitiated student
Has a LinkedIn with 3 connections and a Word doc resume. Follows career influencers like Shweta Arora or Shradha Khapra. Hasn't heard of Fueler yet but will trust it if someone they respect vouches for it.
One name. One idea that runs through all six initiatives. Every piece of content, every email, every influencer reel says the same thing in a different way: your proof of work is more powerful than your resume. Fueler is where you build it.
The traditional 1-page PDF resume is an outdated, low-conversion artifact. This campaign positions Fueler as the modern, definitive replacement for job applications. We are launching a month-long movement challenging early-career talent to ditch their CVs and replace them with interactive Proof of Work.
We have mapped our highest-leverage marketing ideas onto a 30-day timeline to match user psychology from awareness to activation. there are 4 phases to the campaign