<aside> 🛼 Look, you might have these already. But when’s the last time you really checked if they were working. Did you just set them up following Klaviyo’s default flow set up. Do you even have the right content in each of the messages to nurture and convert? Be honest. That’s what I thought. Revisit your flows with a fresh pair of eyes and let’s get busy.
</aside>
Klaviyo consultant for creative founder-led Shopify brands. Fox Red Labrador mama 🐕 and all-round email marketing geek. I’m also a 🇨🇦 living in the 🇬🇧.
🔗 katiefarrell-econsultant.com
💜 Follow me on Insta | LinkedIn
✏️ Write me at hello@katiefarrell-econsultant.com
<aside> ⚡
Enquire now for Clicks & Flows!
</aside>
You don’t need 100 emails or a massive list to grow your Shopify store sales.
You need a lean, strategic set of flows that convert your browsers into buyers (and your buyers into repeat customers).
This checklist gives you the 5 highest-ROI flows to set up first, what they should do and how to know if they’re working.
<aside> ✋🏼
Before you go ahead, click in the top right corner and duplicate this template.
</aside>
(aka the 5 flows that do the heavy lifting for you)
Ask yourself:
You can find that % here on the home screen of your Klaviyo account. ↓
If not, then it’s time to investigate why.
Fix this by reviewing the flow-level analytics.
Which emails are bringing in sales, which ones aren’t?
Focus on improving the ones that aren’t.
If an email has a low open rate → A/B test a new subject line.
If an email has a low click rate → A/B test a new CTA (the words on the button that prompt the action. And no, SHOP NOW is not good enough).
If an email has a low placed order rate → A/B test a new reason to buy now in the email copy/content.
If an email has a high unsubscribe rate → review the content. That means the content is different to what the person was expecting to receive or the content is not relevant to them or they are receiving too many messages too often from you.
The role of campaigns is to send people from their inbox back to your site so that they view a product (and then get your Browse Abandon flow) or even better, add something to their cart (and get your Abandoned Cart flow). The job of these campaigns is to feed your flows! So if your “abandon” flows aren’t bringing in sales, check how many people are actually going through the flows. Maybe there’s just not enough people.
Fix this by sending more campaigns.
Without new faces on your site to see your pop up, you’ll have fewer people going through your welcome flow, which is your highest-converting flow. So if you’ve turned off your Meta ads for example, this could be why your Welcome flow isn’t converting.
Most brands either skip flows completely or think 1 or 2 emails in a flow is enough (it’s not).
What you need is a retention machine with all the right parts: full set of flows, suite of sign up forms, branded campaign templates that reflect your brand and consistent campaigns going out. All of these work together to turn browsers into buyers and your one-time buyers into die-hard fans.
If you want it done right, without spending your evenings watching Klaviyo academy videos or stressing over copy and design, we’ll build it for you.
A 6-month hybrid done-for-you + done-with-you service where we:
Let’s map out your revenue-driving flows together and create…
🗓️ 90 Days of Email Masterclass - Plan your next 3 months of campaigns in less than 1 hour
✏️ Plug N Play Klaviyo Template - Design emails that convert
🖤 **Black Friday Blueprint** - Plan and smash your Q4 goals with a perfectly executed promotion
<aside> 💌
©️ 2025 Katie Farrell E-Consultant Ltd | ALL RIGHTS RESERVED
All pages on this Notional Page are Intellectual Property of Katie Farrell E-Consultant Ltd and for your individual use only.
Any sharing, redistribution or reselling is strictly prohibited.
</aside>