📉 The Situation

In the last 30 days, [Redacted], a growing direct-to-consumer (DTC) brand, saw a 3% decline in total revenue, dropping to $464,165.66. While many would sound the alarm, we saw an opportunity: email marketing was about to become their lifeline.

With a clear focus on lifecycle marketing and automation, we turned things around—fast.

⚡ What We Did

🧪 Step 1: Conversion Mapping

We broke down the customer journey into micro-conversion points:

• Viewed a product but didn’t add to cart?
• Abandoned after checkout?
• Bought once but didn’t return?

Each step became a trigger in our flow system.

🛠 Step 2: Automation Overhaul (58.33% of attributed revenue)

We built robust email flows using Klaviyo, including:

• Browse & Abandonment Series
• Thank You + Cross-Sell Follow-ups
• “Almost Out” Reorder Reminders
• Customer Winback Journey

Every email had a purpose—and a personalized CTA.

📨 Step 3: Creative Campaigns (41.67% of attributed revenue)

We paired automation with strategic campaign sends:

• Monthly “Best Sellers”