Subject: Friends of Arrows update (+7% to $2.7M ARR)
Hey everybody!
Welcome to the September investor update for Arrows. It was an exciting and eventful month at the company, as we’ll get to below!
Before we get to all that, I’d love to celebrate the birth of Benedict’s daughter (below)! Stephanie from our sales team also gave birth to her daughter this month too. Everybody is doing well. 🙌💖
FYI – these emails are private and only for this list.
Here are the highlights for September 2025:
- **🎉 ARR growth—**we reached $2,724,885 in ARR during the month by adding $176,926 in net new ARR, growing +6.9% over last month. We also closed $263,580 in new + expansion revenue, which might be a new high for us. We’re feeling pretty confident about crossing $3M ARR before end of year (and big plans for 2026).
- **📈 Sales pipeline focus—**we only scheduled 56 new demos in September for a little under $500k in pipeline. This is ok, but really to keep raising the bar and meet our growth goals we need to increase this to $700k-800k consistently + growing. We’re expecting our new website will help increase the number of demos, plus we’re going to start testing some outbound channels with a hope to see progress there across Q4 (and real impact in Q1).
- **🔥 Positive cashflow month—**September was a positive cashflow month, yet again! It was minor (only ~$8k), but a great sign. We expect October to likely be cashflow positive too, as we already have ~$96k of open invoices to be paid in October, on top of the typical monthly cashflow, with more new deals which will close. Grant and Stephanie did an awesome job transitioning a meaningful number of new deals to be annual commitments which is really helping here.
- **👎 Churn indicators—**churn has been a regular feature here in recent months, and while churn was higher this month than we’d like (-$83k ARR), we feel we’re making solid progress on the things which will help churn over the coming months. Primarily this is progress on annual commitments, product improvements to help with adoption, onboarding improvements to get customers live faster, and more ongoing outreach to customers where there is low usage.