Subject: Friends of Arrows update (+6.4% to reach $2.4M ARR)

Hey everybody!

All but one of the Arrows team (😢) was in Chicago last week for our second company meetup of the year. It was very productive and 70%+ of it focused on our focus of building+announcing our launch in the Salesforce ecosystem during Q3. Everybody’s fired up about it.

p.s. Notice the logo easter egg in the background of our team picture??

June 2025 was yet another great month, building upon our Spring momentum. Here are the highlights:

• **🎉 ARR growth—**we reached $2,389,485 in ARR during the month by adding $144,600 in net new ARR, growing +6.44%.
• **📈 New customer milestone—**more exciting is we reached a new high of 21 new customers in a single month. This added $204,792 in new ARR, which is also $9,752 on average.
• **☁️ Launching in Salesforce—**this is our primary Q3 focus for the full company—product, marketing, sales, and success. Everybody is locked in and very excited.
• **🔥 Cashflow positive month—**our burn is still very low, with another cashflow positive month for the year. We’re definitely burning too little and are starting to invest much more (see next point).
• **🪴 Expanding our capacity—**We’re starting to hire more quickly to unlock capacity + grow faster. Lots of room for big impact across partnerships, product/design, and growth.
• **📈 Pipeline progress—**we had 59 demos booked in June, which is much lower than our recent high of 91 in May… but very respectable for our average across 2025. We’re still diagnosing the drop off, which started mid-month.
• **🤝 Sales rep ramp—**our newest sales rep, is ramping her capacity very well and won 7 of last month’s deals ($65,488 ARR). We’re optimistic she’ll continue helping us to continue to hit our new ARR goals.
• **👎 Churn risk—**we are still unhappy with our churn and focusing on it a lot, as it’s a big hole to climb out of each month and continuing to grow. We’re retooling our new customer onboarding process to help customers activate more quickly and successfully, which is our primary cause of regrettable churn at the moment.