Subject: Friends of Arrows update ($617k in pipeline; +3.3% → $2.47M ARR)

Hey everybody!

Welcome to the monthly Friend of Arrows investor update.

Here are the highlights for July 2025:

• **🎉 ARR growth—**we reached $2,468,535 in ARR during the month by adding $79,050 in net new ARR, growing +3.3% over last month.
• **📈 Pipeline progress—**we had 86 demos scheduled in July, which is our second highest month ever (90 was previous). This equates to $618k in pipeline, which is currently our second highest month ever as well. Interestingly we didn’t do anything special this month and actually didn’t do much active marketing, so this is just the result of previous work compounding. So hopefully we can make this the new normal, and expect our fall launches can contribute to that goal.
• **☁️ Launching in Salesforce—**we’re still very on track for this goal. We aim to have 1-3 design partners in August, with a full launch in early September.
• **🔥 Cashflow/burn—**while our burn is overall very low, this month was higher than normal due to sales commissions from a strong Q2 + things like payments for INBOUND sponsorships and delayed credit card payments from our team meetup in June. The higher cash burn was amplified by lower sales than expected. We expect to improve this this through the fall.
• **🪴 Hiring update—**we’re still focused on hiring to unlock more growth + capacity, and have made some progress on a product designer we’re excited about. He’s doing a 4-day work trial this week and then we’ll make a decision.
• **👎 Churn risk—**we are still unhappy with our churn and focusing on it a lot. We’ve launched a retooled new customer onboarding process with Jamie leading. We’re aiming to help customers go live/activate more quickly, which is our primary cause of regrettable churn.
• **🤙 New engineering intern—**we welcomed Jeremy, our new engineering intern, onto the team just a couple of weeks ago. He’s already shipping real improvements to the product and we’re really excited about the impact he’ll have.

FYI – these emails are private and only for this list.