Subject: Friends of Arrows update (+5.2% to ~$1.62M ARR)

Hey everybody!

Happy new year—hope you had a nice holiday.

For this update, we wanted to give an overview of everything that happened in the world of Arrows in 2024.

Here’s how Arrows ended 2024…

• $1,620,970 ARR
  • 2.1x ARR growth (1 year ago we were at $760k ARR)
  • +$80k net new ARR in December (very solid given our previously difficult Decembers)
  • +$142k new revenue in December (our best yet)
  • 193 paying customers
• Solid new logos
  • Selected as HubSpot’s global platform for customer onboarding in 2025 (including case study approval)
  • New logos in Gorgias, Kit (ConvertKit), Circle, Acquisition.com, and others
• Created $3.71M in sales pipeline
  • Average deal size of $9.62k in pipeline
  • Average deal age of 32.4 days
  • $998K in new revenue won
• $1,089,243 cash in the bank
  • We had a cashflow positive month of $56k in December!
  • We have $240k coming in March from our HubSpot deal
• 3 products
  • Digital Sales Room + Onboarding Plans + Client Portals
  • Powerful AI features launching here in January
• 10 full-time employees
• Big plans for 2025

Continue below to see more highlights from 2024.