Subject: Friends of Arrows update (+9.1% to ~$2.14M ARR)

Hey everybody!

If you didn’t know, I grew up in Louisville, KY. Today was the Kentucky Derby and “Sovereignty” won. Actually, after saying that… Arrows would be a good name for a race horse.

As of this month, many of you have been on this investor list for 4 years. In an era of companies going boom-or-bust faster than ever, I wouldn’t be surprised if some of you have even thought “Wow, they’re still grinding it out.” Well, we’re still here putting in the work each and every month to make sure Arrows is every bit as big as we believe it should be.

April was a month of massive momentum across the board, building upon the success of March, and I’m continuously fired up for what’s next. 🔥🎉

Highlights from April:

• 🎉 Grew ARR by 9.1% to a total of $2,136,546. We added $178,711 in net new ARR, which is one of our best months for new revenue and impressive that we’re still doing this with just one sales rep. (That said, we’re definitely at capacity and hiring in sales immediately)
• 📈 Yet again our largest pipeline month ever! 78 demos scheduled with $615,688 in value (and growing as we qualify the deals)—we weren’t sure we could top last month’s high of 75, but awesome to see the team nail it. 💪
• 🏗️ 37% of April’s demos chose “Sales” as the primary reason they wanted a demo of Arrows (as opposed to “Onboarding”). This is up from 16% in February and 28% in March. We believed the bet on expanding to sales use-cases + sales messaging was the right move, and it’s great to see the data start to back it up.
• 💸 We closed a $96,000 deal for a UK-based energy company. This is our largest individual deal outside of HubSpot themselves (currently $240k). This deal came inbound, and given there are so few true enterprises on HubSpot, it’s confirmation that Arrows will be able to sell a number of 6-figure and 7-figure deals once we move to the Salesforce ecosystem.
• 🤝 We made an offer to an awesome sales rep—she should hopefully accept within a few days, or we’ll be back looking for someone great. Our growth is finally constrained by our capacity to actually service the pipeline that we have, and with the next rep’s help we believe we can start to build an outbound + mid-market sales motion (which will help as we prep for Salesforce).
• 🛠️ On the product side, we launched a number of powerful AI features for sales teams, more robust dashboards in the product, and other small/medium features which help decouple our reliance on the deep integration with HubSpot. These were necessary groundwork to support larger customers + our plans to support Salesforce customers sooner than later.

Your help needed…