Hello everyone!

Welcome to the second Friend of Arrows update! As a refresher, Arrows is the company Benedict Fritz (CC'd) and I have been building through 2019.

Last time...

At the end of our last update, we were starting customer research calls for a product idea. Our “bet”: there is a market for a client onboarding tool for agencies (e.g. sign the contract, connect google analytics, schedule a kickoff call, etc), so we needed to validate that.

Our bet turned out to be mostly wrong, but we discovered an adjacent opportunity.

What we did…

So, what is Arrows now?

Arrows is now making “mutual action plans” for customer success teams at subscription-based companies.