Voices of Venture Muse Club: S1E1 “Why Going Viral Won’t Build a Cult Brand”

Thanks for tuning into this episode of Voices of Venture Muse Club.

This episode with Michelle was packed with hot takes, tactical frameworks, and deep insight on how to build a brand that actually matters.

To help you take the conversation further, here are 3 free tools inspired by our chat—designed to help you build a brand world that people want to belong to.


🧮 1. The $10K Brand Launch Budget Template

Format: Google Sheet + PDF

💡 What it is:

A breakdown of how Michelle would launch a brand with $10K (and $25K / $50K for comparison). Includes % allocations, categories, and notes on what not to spend on early.

🎯 Why it matters:

It’s easy to waste your first dollars. This tool shows you how to get early traction through storytelling, content, and community before pouring money into paid ads.

👉 Download the Budget Template


🌍 2. Build a World, Not Just a Product – Brand World-building Mini Guide

Format: PDF Guide + 1-page canvas

💡 What it is:

A creative mini framework for developing your brand world—values, visuals, voice, and how your customer fits into it.

🎯 Why it matters:

As Michelle shared, cult brands don’t chase attention—they build universes. This guide helps you move from “vibe” to vision.

🔽 🔽 🔽 Download here: