Our Challenge

The Problem

Proposed Solution

Comms Rollout Plan

How We’ll Measure Success

Feedback Approach

Sample Slack Message Draft

The Challenge: Inconsistent Messaging Across Channels

Different teams communicate in different ways—varying tone, clarity, and formatting. This fragmentation confuses employees, slows down productivity, and makes people feel out of the loop.

📝Proposed Solution

To address this challenge, I propose a five-phase rollout of an Internal Comms Playbook that is easy to access, understand, and adopt across teams:

• Phase 1: Build: Create a digestible playbook that includes brand voice, message templates, comms best practices, and examples.
• Phase 2: Enable: Record a short walkthrough video that explains the “why,” previews the playbook, and helps people get started fast.
• Phase 3: Launch: Roll out via All Hands mention, intranet article, slack post, newsletter mention, and live Q&A + Listening Session.
• Phase 4: Listen: Host a 30-min Q&A to gather employee feedback and measure sentiment + adoption.
• Phase 5: Scale: Embed the playbook in onboarding so new hires learn our internal communication guidelines from day one.

📣 Comms Rollout Plan

Audience: All employees

Channels: All Hands, Intranet Article, Slack Post, newsletter mention, Live Q&A

Timing: 1-month initial push + ongoing onboarding inclusion and iteration releases

Goal: Increase use of comms playbook → clearer, more consistent internal messages

📏How We’ll Measure Success

• Reach: Unique views of the playbook + walkthrough