Own go-to-market end to end, and build the trust that makes it convert.
Location: NYC / San Francisco (Preferred). Flexible for the right candidate.
At resfi.ai we represent responsible finance.
We are building the first truly ‘agentic neobank’: a true customer advocate that not only gives advice but implements it automatically for consumers on their day-to-day financial needs, by leveraging AI and behavioral finance.
We are building AI-native banking, lending, and affiliated services from the ground up.
We believe the next generation of financial products will be autonomous, not rules-based. An everyday consumer will not have to worry about or actively manage their finances. We are building an autonomous personal CFO that will optimize every element of your personal finances, across idle cash, savings, debt, budgeting, expenses, investments, and taxation.
Our first product is a wedge into a painful, urgent problem: helping people get out from under credit card debt. We refinance their existing balances and pair that with checking and savings accounts, then use AI to keep them on a path to debt-free. That wedge is what you will take to market first.
Founder, Asheet Mehta, is driven by a commitment to helping consumers achieve stronger financial outcomes. Before ResFi, he was a Senior Partner and Chief Transformation Officer at McKinsey & Co. and served as Co-Head of its Global Financial Services Practice.
In consumer fintech, growth follows trust, and right now we need to build both at once. People hand us their financial lives, and we earn that every single day. But trust alone does not acquire customers. We need someone who can stand up the go-to-market engine from day one: the positioning, the channels, the partnerships, and the numbers that turn an unknown brand into a product consumers and partners choose.
You are our first go-to-market hire. You own how we reach the market and how we win it: brand, positioning, and narrative to drive the acquisition engine across two motions, direct-to-consumer (B2C) and through marketplaces and partners (B2B2C). You will help build the GTM plan and own its execution. You will gradually build the team that you will lead. Until then you are a hands-on operator: you write the messaging, ship the campaigns, open the partner conversations, and own the outcomes.