Selling software sucks. Right now, the vendor and buyer go back and forth to find a mutually agreeable time to talk about why they want to sell and buy the product. Then data is eventually uploaded to show how it works (another delay), contracts are negotiated (another delay), and the team is onboarded (another delay). The vendor wants the purchaser to buy it, too — but it's not easy to share best practices asynchronously. By the time the team has adopted the new software, most people have forgotten why they did so in the first place.
Arcade is a new way to showcase products. Short term, Arcade makes it easier for growth marketers and PMs to show off their products. Prospects can be taken on specific journeys right where they go to discover new products. In return, the vendor gets valuable data that they can use to make more relevant experiences. Long term, Arcade is building out a new CRM to connect marketing and sales teams across disciplines.
Arcade is focused on a $1B opportunity, with product-led growth companies becoming the new form of SaaS purchasing and selling. We raised a Seed round led by top tier VCs, angels, execs, and customers (to be announced soon)!
Arcade is a woman and immigrant led company.
It's started by two ex-Atlassians who saw firsthand how product experiences can be better. Caroline Clark (CEO) is a former product marketer who implemented experiments with interactive products to drive more leads into the funnel. Learn more about her aspirations for servant leadership here.
Rich Manalang (CTO) built many key features and integrations across Jira, Trello, and the Atlassian Developer Ecosystem still in use today. He was also a frequent participant (and sometimes winner) in Atlassian's quarterly ShipIt Days (Atlassian's hackathon).