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• You can’t do it alone
• Even Han had Chewbacca
• Idea starts with 1 person, but need others to turn into reality

• If you think you might start a company someday
• Either path can work (Dropbox / Wayfair)
• But co-founders need to be aligned
• Must also match the market dynamic

• Broad vs. narrow lever
• Also applies to yourself when you think about new roles

• Expand your skills
• How you create/add value changes over time
• My path – first time “marketing” was on the paycheck
• Rings & traverse