We are conscious of many secret and underrated talents that remain unnoticed on conventional platforms, which are designed for quick and disposable consumption. We believe that alternative music has high potential and impact on expanding our inner capacities, and for music to thrive as a culture, its creators must be compensated fairly, and enabled to focus on creating rather than on promoting music.

Our mission with Formaviva is to create the best platform for supporting independent electronic music, connecting artists and labels directly to their audiences without concerns about advertising budgets or social media reach.

With Formaviva we are also improving the user experience for enjoying (discovering and streaming), and purchasing music.