“This project is a conceptual design created for portfolio purposes only. All client names, wedding details, and event information are fictional and used to demonstrate design skills. Any resemblance to real people or events is purely coincidental.”

Project Overview

• Brand / Couple: Victoria Hayes & Andrew Carter.
• Industry: Wedding & Event Stationery.
• Tools Used: (list if relevant — Illustrator, Photoshop, InDesign, etc.).
• Deliverables: Invitation suite, RSVP card, seating chart, menu, monogram.

Goal

• Design a timeless, elegant wedding stationery suite for a formal black-tie celebration.
  • The identity needed to balance romance and sophistication while staying cohesive across invitations, menus, and day-of materials.

Research & Discovery

Mood board & References

Keywords & Inspirations

• Romantic.

• “luxurious but not over the top”.

• Timeless Elegance.

• Foil details, vellum overlays, serif + script mix.

Audience Profile

• Couple hosting formal weddings with a focus on luxury, romance, and attention to detail.
  • Guests expecting refined stationery that communicates sophistication and sets the tone for the event.

Concept Development