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Why LinkedIn?

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Instagram might feel like home, it’s fun, familiar and easy to default to.

But LinkedIn is where the decision makers are.

The buyers. The leaders. The partners.

Here’s why it’s worth your energy:

• IG posts disappear in 48 hours. LinkedIn posts stick around for weeks.
• LinkedIn gives you visibility with people who have purchasing power.
• Less noise. More depth. No dancing required.
• You don’t need to pay to play (you can, but organic reach is still one of the many benefits of the platform).

It might feel like it’s a whole other set of rules, strategy and algorithm to learn, but LinkedIn’s really just a connection platform in disguise.

One that rewards clarity, consistency and value over trends and tricks.

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📌 Action Item

Write down where you want to guide people once they land on your profile or see your content.

Ask yourself:

• Do I want them to book a call with me?
• Visit my website or sales page?
• Join my email list or download a free resource?

Get clear on the next step you want your audience to take because your content and profile should point them there.

Clarity here = more aligned actions later.

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The 5 Core Moves to Make the Shift

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1. Update Your Profile for Clarity + Connection

Most people treat their LinkedIn profile like a resume, when it should be a landing page for your personal brand - clear, client facing and built to drive action. When someone lands on your profile, it should be obvious who you help, what you do, and why it matters to them.

Here’s how to make that happen:

• Your Headline is prime real estate. Instead of listing your job title, use it to clearly communicate the value you bring. Think: “I help [who] do [what] through [how].” This shows who you serve and how you help.