My Role: Project Manager, UX Researcher & Designer | Duration: 2 Weeks
Food Hero is a native mobile app that provides a platform for users to share their excess groceries with those who are on a tight food budget through a centralized drop off/pick up location. In this case study, I will be sharing how my team and I chose a problem space to explore, how we conducted our research to extract insights that informed our design, and finally, the concept that we came up with.
To guide us in our process, we used the Double Diamond UX Design Framework which provides a structured approach to design thinking and problem-solving.
The UX design process is iterative and flexible, and designers may move back and forth between steps as needed to create the best possible product for the user.
As the Project Manager, I was tasked to facilitate the discussion around the problem space that we would be focusing on for this project. I suggested that each of us write down a list of topics we’re interested in, and from there, we can see if there are any commonalities between our interests. One of our common interests was food, and so we came together to do a Topic Mapping exercise to help us narrow down our area of focus.
The topic of food waste stood out to us, and so we started discussing some of our assumptions around it. During our exchange of ideas, we also explored the current issue of rising grocery cost and how unfortunate that while so many people in the world, including ourselves, are struggling to afford food, we are also collectively wasting so much food. With that, we came up with our initial problem statement that would then guide us in our research process.
How might we help reduce household food waste while helping people with a tight grocery budget?