Mistake 1: Referencing Previous Messages

❌ "Following up on my last message"

✅ Start completely fresh each time

Mistake 2: Too Aggressive Timing

❌ 3 messages in 3 days

✅ Strategic gaps (3-5 days minimum, up to 15 days)

Mistake 3: Same Message Type

❌ All messages asking for meetings

✅ Mix insights, questions, value, and soft asks

Mistake 4: No Human Touch

❌ Perfect corporate messaging

✅ Personal details that show human involvement