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Hi there 👋,

How are you? I hope you are doing well : ) Thanks so much for being here. Every week, we profile a new font and dive into trends, facts, and how-tos about using it. Welcome to our sixth profile!

Today we have:

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https://cdn.substack.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Faf6e9a5f-4b66-432c-b9bf-2a3074610221_1074x693.png

img: sample of Nathalia

Love is in the air. The most romantic day of the year is about to be here~ are you doing anything fun to celebrate?

Whenever it's Valentine's day, I love walking down the aisles at the store and look at all the packaging that's only available during this time of the year. Full of warm and fuzzy feelings, I will find many beautiful script lettering. :~) These are much softer than Langar, which we profiled in our first issue.

Script lettering can be created with any tool, such as a nibbed pen or a marker. Each tool makes a distinct mark and causes the resulting script to have a unique look and feel.

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img: each tool results in a unique script

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img: in HBO's Silicon Valley, Gavin Belson, a much-hated tech CEO, is presented with a script font logo created by one of his employees; credit: HBO

Nathalia is thin and elongated. Its curves are smooth and graceful. Try tracing out the shape of "N" in the air, and you will find yourself making grandeur, expressive movements

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img: Nathalia detail

The showy curves of this font are typical of formal scripts. Traditionally, these scripts are generated with a quill, which causes the "thick and thin" in the strokes. This contrast, along with the grandeur and graceful curves, gives Nathalia an elegant, personal feel with a sense of formality and tradition.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3fae2844-6c89-47bd-998c-5dd9121a94d6/TradingCard.png

img: quick infographic about Nathalia Script

How to use Nathalia Script

Logo

This font could be good for logos, as long as it is legible. The capital letters are tough to read. It is perfect for a luxury brand, such as Saks Fifth Avenue.

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img: Saks Fifth Avenue storefront