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If you have any questions or are interested in helping with any of the tasks/content listed below, please reach out to Content Creation Coordinator: @Allison Chen

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Marketing Team Goals

Meetings and Teams

• Restructure marketing projects and teams
  • let them self organize as PR did, they're doing good, they have their own meeting and people who join that and not the marketing meeting (because it's not useful for them)
  • Video Production, PR, Social Media, Content Writing, Illustration/Graphic Design, Marketing Research
• Set Marketing Meetings to MON-FRI
  • Individual teams can have office hours (calls)/meetings together in between big Marketing meeting
• Listing out goals for the marketing teams monthly/weekly
  • First marketing meeting of each month, set objectives (therefore, we can at least reflect on where we are heading and what our purpose of each task is)
    • For example:
      • Grow Instagram by 400+ Followers/Post 3x a week
      • Grow LinkedIn by 500+ Followers/Post 3x a week
      • Reach out to 10 MAGs and/or until 5 are interested
      • Prepare 2 PR Releases to be sent out on Oct 6th/Oct 7th on x, y, z platform
  • smaller teams can set goals and then once a month/biweekly we have a marketing meeting where we share what our goals are together and see what the overarching goal for marketing is that month
  • creates an objective and allows us to prioritize in opposed to jumping around from task to task that aren't important (at the moment)
• New Meeting Schedule
  1. Updates and Introductions
  2. Discuss big decisions/individual team project
  3. Talk about goals for the week/progress towards monthly and yearly goal

Current Abstract/Concrete Objectives

• Define audience for social media/marketing tasks/PR
  • Who?
  • What?
  • Why?
  • How?
• Expanding our audience past our followers
  • Creating a team to go on each platform and connect with others
  • Posting on each platform 3x a week w/ stories everyday
  • Reach out to more Mutual Aid Groups (how many?)
• Begin researching for other platforms to put our name out
  • How are our competitors marketing their platform?
• Implement schedule for SM posts with @Mary Vogt and SM teams
• Create calendar with updated holidays/current events (research position)
• Begin scheduling content with Social Bee
• Host brainstorming sessions for marketing team once every month

Social Media