Date: 09 Dec 2025
Tools: Power BI • Power Query • DAX • Data Modeling • Financial Analytics
🔹 Project Context
This Power BI dashboard examines why strong revenue does not always translate into profitability, focusing on cost structure, discounts, and country-level performance.
🔹 Decision Supported
- Identify where revenue strength masks profitability issues
- Highlight cost-heavy segments, countries, and discount practices
- Support diagnostic review of margin pressure and cost structure risk
🔹 Scope & Limitations
- Based on historical financial data only
- Not intended for forecasting, scenario modeling, or strategy execution
- Highlights risk patterns and performance signals, not causal guarantees
🔹 Tools Used