| What | Prio | Why | 
|---|---|---|
| license planName | high | targeting specific audience for price or package changes | 
| user created date | high | excluding new users from non critical comms (critical to reduce noise, and usually irrelevant) | 
| instance_Id | med | target specific customers (large deployments) | 
| instance created date | med | easily cater for specific audience | 
| (might be redundant with version) | ||
| is_owner | med | messages might relevant/actionable only by instance owner | 
| role | low | messages might relevant/actionable for admin |