TASK DESCRIPTION: Create a PR strategy (earned media) to integrate the marketing strategy for launch.
PR Strategy
Objectives
Spark journalists, bloggers and influencers interest in publishing/ talking about FP with the aim to:
- Increase awareness of FP
- Drive more users to our platform
- Attract more volunteers/ contributors
- Attract new ambassadors
- Attract funding
Target media
- Journalists & bloggers writing about startups, tech, innovative platforms, social change programs, non-profit organisations (focus on US, UK and Canada)
- Media outlets that have been covering the pandemic with a service approach
- Niche/ micro-influencers (see Ambassador Program)
Key messages
Media outreach