This analysis project focuses on understanding the sales performance and customer behavior of Ferns and Petals (FNP) — a leading gifting platform specializing in delivering products for occasions like Diwali, Raksha Bandhan, Holi, Valentine's Day, Birthdays, and Anniversaries. The goal of this project is to uncover actionable insights that can help optimize sales strategies, enhance product offerings, and improve customer satisfaction.
Using Microsoft Excel, the dataset was systematically:
The dashboard provides clear answers to ten key business questions, covering areas such as:
This analysis serves as a foundation for data-driven decision-making and helps Ferns and Petals refine their marketing and logistics strategies moving forward.
$3,520,984.00