Platform: Mobile App (iOS/Android)

#UX #Enhancement

1. Executive Summary

This document outlines two critical missing features identified in the Myntra user journey. Implementing these will improve transparency (Compliance) and search efficiency (Conversion), leading to lower return rates.

Core goals

• Transparency: Show "Country of Origin" upfront.
• Control: Allow "Negative Filtering" (Exclude) to remove unwanted items.

2. Current State Audit (Evidence)

Observation: A review of the live Myntra app highlights the exact gaps this proposal aims to solve.

2.1 Missing "Country of Origin" Visibility

The current Product Details section lists technical specs like lining, fabric, and pattern, but fails to show the Country of Origin upfront.

Evidence (current UI):

• Screenshot: Product Details
• Current status: Not available.

2.2 Lack of "Exclusion" Controls

The current Filter menu is strictly additive. Users can only include brands or attributes. There is no toggle or interaction pattern to exclude items.

Evidence (current UI):

• Screenshot: Filter Menu