Fatima Firoza & Firoza Creations

Photography, UGC & Content Creation

My journey into content creation started with a simple love for documenting life (and a desire to try to become an influencer). I enjoy capturing the details that make a moment meaningful. What began as personal content quickly turned into something more. As I grew my presence online, small brands began reaching out, and I stepped into the world of UGC and brand collaborations.

One of my first partnerships was with Recollection Co., a scratch-off date night game that sparked my passion for storytelling through visuals. Since then, I’ve collaborated with brands like Lucky Iron Life (my first paid partnership, rooted in women’s wellness and iron deficiency awareness), Lancome, First Aid Beauty, Innisfree, OGX, OPI, and more — creating content that feels warm, thoughtful, and real.

As a UGC creator, I focus on making videos and images that reflect honest experiences — whether that’s testing a product, sharing a skincare routine, or highlighting a mission I believe in. I also create content through Firoza Creations, my freelance creative studio, offering photography and event content for individuals and small businesses. This includes work for Slim Tyme, a Calgary-based saxophonist, and content for small lifestyle and wellness brands like Kitty Spout and Resparked.

Outside of brand work, I’m often taking photos just because I love to. From portraiture and travel photography to cars and street details, I find beauty in different forms — especially when there’s a story behind it.

Whether I’m behind the lens or in front of the camera sharing a message, I approach every creative piece with care, intention, and a focus on connection.