Here's a quick link to the full figma file:
https://www.figma.com/proto/Z5t7yj8DQpPRXd2qlV82DN/Farmviti?page-id=479%3A314&node-id=701-3712&p=f&viewport=386%2C420%2C0.15&t=bKCFtw29YbEJQUAE-1&scaling=scale-down-width&content-scaling=fixed
UX Lead Designer, Visual Design, Usability Testing.
1 Product Designer, 1 Junior UI Designer, 1 Frontend Developer, 1 Product Manager.
Figma, Adobe Illustration, Adobe Photoshop, Google Meet and Notion.
Not too long ago, I stumbled across a grocery e-commerce website that looked like it hadn’t seen a facelift in over a decade. As a product designer with a passion for both aesthetics and functionality, I couldn’t help but dig deeper. The resolution of the images were poor, the navigation was confusing, hierarchy was non-existent, and on mobile, it was practically unusable. It reminded me of something from the early days of the internet. It was functional, yes, but not in a way that made people want to stick around.
Now it wasn’t just about the harassing disorganization I was met with, it was the potential I saw buried underneath the clutter. Hence, I embarked on this project to show how a thoughtful and strategic redesign can turn a struggling online store into a thriving online marketplace.
Farmviti is a digital marketplace that connects everyday consumers with fresh, locally-sourced groceries and essential goods, bringing the feel of a traditional market to the convenience of your screen. Whether you're a busy professional, a health conscious family, or a bulk buyer, Farmviti makes shopping smarter, faster, and more personal.