🌍 Purpose

We exist because meritocracy doesn't work... yet!

🌟 Vision

We envision a world where everyone, no matter their background, can succeed.

πŸš€ Mission (5 years)

By end of 2025, we aim to help 18,000 companies become more successful by improving their diversity, equality and inclusion.

Our values

πŸ“š Back it up

🧠 How we think

How did we come up with it? What’s the evidence behind it? How can I back it up?

πŸ’ͺ How we act

We make sure there's always evidence and a clear rationale behind what we say and do. We approach information and sources with a critical eye, seeking to distill truth and apply it to our work.

πŸ—£ How we speak

We're precise, confident, reliable and trustworthy.

🟣 Make it simple

🧠 How we think

Is it simple enough to understand? How can we make it accessible?

πŸ’ͺ How we act