How I Transformed FNATIC’s YouTube and TikTok Into Multi-Million-View Channels

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My Role:

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I initially joined the team as a freelance TikTok Social Media Manager, overseeing all aspects of content production for the platform. Later recognizing untapped potential on YouTube, I applied my expertise to drive substantial growth there as well. My success led to a full-time position as Content Strategist, where I took ownership of both platforms—planning, producing, and executing a cohesive content strategy.

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https://www.tiktok.com/@fnatic/video/7207089406333766917?lang=en

https://youtu.be/MAKOIV9XVPY?si=DeaHgD0mPUWWIzhK

https://youtu.be/fxZUMArKwgQ?si=bFXewrXrzH-v4nzZ

https://youtu.be/vdzo7CvgOOE?si=n7e1iJTNUhlWDzF8

https://youtu.be/eyBQ480ZXsw?si=GOVuyHDeY45D_c6c

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🤔 The Challenge

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FNATIC wanted to grow their YouTube and TikTok presence beyond highlight clips. The main issue: a lack of clear ideation and production strategy — there was no cohesive content roadmap, and uploads were sporadic without a defined creative direction or audience focus.

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Thumbnails all looked the same, Titles were just random statements

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📝 Approach

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Rebuilt YouTube Packaging

Refined titles, thumbnails, and series positioning — turning Voice Comms and Vlogs into clickable, emotionally resonant content that drew in new viewers.
Retention-Focused Editing

Re-engineered pacing, structure, and clarity to maintain momentum and keep viewers engaged through every segment.
Optimized Media Days

Introduced pre-planning systems that maximized on-set efficiency, ensuring every shoot produced high-performing, story-driven content.
Revenue-Aligned Content Strategy

Developed creative concepts that naturally integrated sponsor objectives and in-game item promotion, driving measurable revenue without compromising authenticity.

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Why solve these problems?

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