FACULTY—(noun) An innate or acquired ability to act or do; any of the powers of the mind once believed to be the basis of all mental phenomenon; a natural aptitude embracing that which is innate and inherent as a strength; not a weakness.
FACULTY IS A BRAND FOR SELF-EXPRESSION. COSMETICS AND ROUTINES FOR WHOEVER YOU ARE TODAY.
Navigating the world today feels like a game of watching where you tread, careful to not cross the fine lines drawn everywhere you look. What you can do, what you can say, how you can be.
We’re working to build a world free from constraint. One that celebrates all of the wide-ranging, contradictory possibilities that humanity holds for us. Both strength and tenderness, boastfulness and modesty, the quiet and the loud, the audacious and the vulnerable. Every facet, every feeling—we say that’s all part of the new, bigger, freer story we’re writing together.
What role does cosmetics play in all this? We believe feeling good in one’s skin, feeling fully and wholly yourself, lends us the confidence to live free from constraint. Beauty is not about covering up, the pursuit of perfection, or the creation of a mask. It’s about having the peace of mind that enables us to take risks. The assurance with which we can then reveal what’s within. We believe we can do better than merely looking “presentable” every day.
So we’re reimagining cosmetics—with more tools to help you feel more yourself. Our vision of is a daily practice of self-creation, designed from the ground up for you to make what you will of it.
CULTURAL DISRUPTION
→ We believe that cultural disruption, in its many forms of advocacy, conversation, and movements, is the key to creating a better world. We exist to not only create products and experiences that change the world but to contribute to related cultural movements. We are a home for creatives and social scientists.
HUMAN-CENTERED DESIGN
→ We put our customers at the forefront of all decision-making. This ensures we remain purpose-driven and create products and experiences that better our quality of life.
DIVERSITY & EQUALITY
→ We embrace diversity and provide equal opportunity to all. We believe this makes us more sharp, creative, and human. Diversity is our most core and important value.
EXCELLENCE
→ We demand excellence and will not settle for less. If we’re wrong about something, we speak up as soon as possible to make the changes necessary to improve. We take initiative, we make decisions, and we act on them accordingly.