Posting Schedule

• Post 3-5 times a week

Content Types

• Stories
• Feed posts
• Videos

Content Ideas

• Behind the scenes
• Products
• Photoshoots
• Interviews
• Tagged photos
• Tutorials
• Memes
• Repurposed content
• Giveaways & contests

Engagement

• Reply to comments

Most of Facebook content can be repurposed from Instagram such as posts and stories. Interacting with the audience often and replying to comments is also necessary. It's important to keep track of analytics and making sure the engagement rate is increasing.