Chris Gale

Initially build mobile ad platform in 2010

• worked with Warner Bros & Fox
• Microsoft - phone ads
• 2016 begin in crypto
• 2017 started Veracity - YouTube on Blockchain
• Now Running Venture Studio
  • Few & Far sprung up from here
• Bullish on the fact that large industries are now getting involved

Project Summary

• How would you describe Few and Far?
  • Project started at the beginning of the year with a NEAR grant
  • Starting with pain points of Web3?
• How did you get started developing on NEAR?
  • NEAR allows sign up with email
  • NFT minting with no-code
  • Whitelabeled versions
  • Enforcing Royalties

• Game Store with Game discovery

Team

• Notable team members?
  • Taj - ex-Hvas creator (UI/UX)
    • Built on Algorand
  • Chris Hayes - Dev
    • came in from Fantom
    • worked with massive media companies
    • understands scale and quality
    • well connected
  • Carissa Winnet
    • From NFT Genius

Business Model

• How do you make money?
  • Decentralized ($FAR token)
  • Staking token allows 75% of tx fees
    • transactions are in NEAR or USDC
    • Yield paid in $
    • FAR
  • Ad model to drive users to games / entertainment
    • helping increase userbase through ads
  • Ad tech is similar to Web2, but it’s engagement based on wallet not cookies
    • Opt-out models may incentivise
    • Information is open and transparent
• How will you scale?