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- Goal/Purpose: To provide information about and promote affordable housing options.
- Audience: Low-income individuals and families, affordable housing organizations.
- Customer segments: Low-income individuals and families, affordable housing organizations.
- Inspiration: Clear and informative design with emphasis on affordable housing options.
- Goal/Purpose: To provide information about and promote the city of Atlanta.
- Audience: Tourists, prospective residents, businesses.
- Customer segments: Tourists, prospective residents, businesses.
- Inspiration: Bright colors, iconic imagery of Atlanta landmarks, clear calls to action for exploring the city.