The goal of this assessment is to broadly understand the current problem and how it ties to the business from the leadership perspective. Secondly, this assessment will help to further nourish the relationship and establish leveragable trust amongst the leadership team so that a discovery phase can be proposed.

Discussion

1. How did the company come to be?

2. What problem is the company trying to solve in the market/world and who for?

3. How would your customer explain what you do to a friend at a social gathering?

4. How does/will the business make money?

5. How would you define success for the business 12 months out?

6. Whats the next 3 month milestone towards the company's 1 year goal?

7. What are some identified challenges that stand between the company and its ability to succeed the milestone?