The foundation of successful LinkedIn outreach is targeting the right people. Without precision targeting, even the best messaging will fail. We've found this to be the most critical element of high-performing campaigns.

Here's how we build a database of 2,400+ decision makers who:

  1. Have the exact budget
  2. Face the specific problem we solve
  3. Are actively looking for solutions

Step 1: Use Advanced LinkedIn Sales Navigator Filters

Sales Navigator is your most powerful ally for building highly targeted prospect lists. Here's how we use it effectively:

  1. Start with job titles - Target decision makers with specific titles

https://youtu.be/uq8h6Py9A1U

  1. Add industry parameters

https://youtu.be/8ECtMHazy-M

  1. Include company-size filters
  2. Location targeting

Step 2: Activity Filtering - The Secret Weapon

https://youtu.be/GxRgWxQFduA

One of the most overlooked yet powerful targeting strategies is focusing on active LinkedIn users. This is a game-changer that most people miss: