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Objective

Learn what is event tracking, what is it used for and how to properly implement it.

Table of Contents

Related Resources


This guide is meant to provide basic knowledge on a complex topic in the most concise manner. Never take anything as the gospel truth, read from multiple sources before acting.

Introduction

📖 Definition

What is event tracking?


Definition

Event tracking is the process of registering the different interactions of users with your product / website / app.

Event tracking is not an end per-se, it is simply a mean to achieve product, marketing or design goals via 3rd party tools that leverage the different event data points you collected.

Events examples