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Objective

Learn what is event tracking, what is it used for and how to properly implement it.

Table of Contents

Related Resources

• Segment — Naming Convention
• Segment — Spec Overview
• Segment — Standardised Events
• Segment — Analytics Academy
• Segment — Tracking Plan
• Segment — Tracking Plan Template
• Avo — Tracking Plan Template
• Amplitude — Tracking Plan Template
• Baptiste Moisan — Tracking Plan Template
• Practico Analytics — Tracking Plan Template
• Simo Ahava — Variable Guide for GTM
• Simo Ahava — Trigger Guide for GTM
• Analytics Mania — GTM Best Practices
• Tribes — Fonction Data en Startup
• Reforge — Why Most Analytics Efforts Fail

<aside> 💡 This guide is meant to provide basic knowledge on a complex topic in the most concise manner. Never take anything as the gospel truth, read from multiple sources before acting.

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Introduction

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📖 Definition

What is event tracking?

Definition

Event tracking is the process of registering the different interactions of users with your product / website / app.

Event tracking is not an end per-se, it is simply a mean to achieve product, marketing or design goals via 3rd party tools that leverage the different event data points you collected.

Events examples

• Page Viewed
• Newsletter Subscribed
• Account Created
• Invitation Sent
• Form Submitted
• Support Ticket Created
• Job Application Sent
• Press Kit Downloaded
• Blog Article Read
• Blog Article Shared

🥅 Goal

Why would you want to track users' behaviour?

<aside> 💡 Click on the ▶︎ symbol to deploy the paragraphs

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Quantify usage of features

• Function
• Ultimate Goal
• Destination Tools

Measure & Improve Paid Acquisition

• Function
• Ultimate Goal
• Destination Tools

Improve UI/UX

• Function
• Ultimate Goal
• Destination Tools

Engage with Customers

• Function
• Ultimate Goal
• Destination Tools

<aside> 💡 User tracking is used in a very wide variety of use cases that are not all covered here, but most of them fit in one of these 3 categories.

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