——
Objective
Learn what is event tracking, what is it used for and how to properly implement it.
Last updated
June 2024
Table of Contents
Resources
<aside> 💡 This guide is meant to provide basic knowledge on a complex topic in the most concise manner. Never take anything as the gospel truth, read from multiple sources before acting.
</aside>
—
What is event tracking?
Definition
Event tracking is the process of registering the different interactions of users with your product / website / app.
Event tracking is not an end per-se, it is simply a mean to achieve product, marketing or design goals via 3rd party tools that leverage the different event data points you collected.
Events examples
Why would you want to track users' behaviour?
<aside> 💡 Click on the ▶︎ symbol to deploy the paragraphs
</aside>
Quantify usage of features
Measure & Improve Paid Acquisition
Improve UI/UX
Engage with Customers
<aside> 💡 User tracking is used in a very wide variety of use cases that are not all covered here, but most of them fit in one of these 3 categories.
</aside>