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Objective

Learn what is event tracking, what is it used for and how to properly implement it.

Table of Contents

Related Resources


<aside> 💡 This guide is meant to provide basic knowledge on a complex topic in the most concise manner. Never take anything as the gospel truth, read from multiple sources before acting.

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Introduction

📖 Definition

What is event tracking?


Definition

Event tracking is the process of registering the different interactions of users with your product / website / app.

Event tracking is not an end per-se, it is simply a mean to achieve product, marketing or design goals via 3rd party tools that leverage the different event data points you collected.

Events examples