<aside> đź’ˇ How well did our solution address the problem we discovered through generative research? What do we need to change in the next iteration?


Types of UX Research | Caktus Group

Generative vs. Evaluative Research: What's the Difference and Why Do We Need Each? | UserTesting Blog

What is evaluative research?

Why is it valuable?

Evaluative research should always be a part of the iterative design process. Getting designs in the hands our users as soon as–and as often as–possible ensures that the experience will be shaped and refined to truly meet customer needs and expectations.