The logo redesign was created independently as a personal project. This case study showcases my creative process and design exploration with a new rebranding, not the school’s final branding.

Project Overview

• Brand: Escola Alfa
• Industry: Education
• Tools Used: Adobe Illustrator, Photoshop
• Deliverables: Refined logo system, color palette, typography guidelines, branding applications

Goal

• Develop a refreshed brand identity that feels vibrant, modern, and rooted in nature — appealing to both children and parents while maintaining professional readability and flexibility across school levels.

Research & Discovery

Original Context

2010 Logo version

• 2010 logo → heavy use of blue

2020 Logo version

• 2020 logo → orange introduced to signal modernity/technology
  • Issues: dark orange lacked vibrancy, typography spacing was inconsistent

Inspiration & Insights

• School emphasizes nature and holistic learning journey

• Competitors focus mainly on academics, lacking emphasis on environment and growth

• Needed a balance of warmth, modernity, and adaptability

Audience Profile

• Parents who value nature-focused education and innovation

• Students of all ages (from kindergarten to high school)

Concept Development

Design Directions